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Internet Marketing: 2008

t’s impossible to gaze into a crystal ball and see the future of Internet marketing. But it is possible to see the writing on the wall, and to be ready to change your marketing strategies.

Pay-per-click advertising continues to increase in cost, and its effectiveness is waning. It’s not dead, however; buyers are still searching – but competition has caused an inflation in the cost of clicks, and

SEO brings you traffic for free. I’ve already extolled the virtues of a properly optimized site. As far as traffic goes, you can’t beat it for the price.

Free PR Distribution Tool

Here's a great tool I've found for distributing press releases for free : Free Press Release.

It reminds me of PR Web back in the old days when they were free, too.

Inside Web Browser's Minds

Wonder what people on the internet are really thinking about right now?  Ask Google and Yahoo.  Both search engines report daily on the hottest search terms daily.

Yahoo Buzz
Google Trends: May 28, 2007

Firefox: 25% Market Share!

It's been about ten years since Micro­soft bundled Internet Explorer 3 into Windows 98 and monopolized the web browser.  Now Firefox is quickly eating into Microsoft's market share.

10 Great Services Killed by Legal Problems

Over the years, lots of great services have been born online.  Some of the most useful played in the gray area between legal and illegal.  In most cases they are shut down for giving away copyrighted material without paying royalties to the rightful owner.  See how many of these sites you've used:

Death By Lawyer: 10 Cool Sites We Miss

Tool for mapping your traffic

Geo Visitors

This tool that will automatically detect where in the world visitors are coming from when they visit your site. To use, copy/paste the HTML code on the right to your website.  To try:

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Geo Visitors Map

Geo Visitors

 

Firefox: Past the Tipping Point

Firefox, the open source successor to Netscape continues to win over market share in a big way. Oceania and Europe lead the trend (as they have for many internet metatrends). So how big is it?

According to XiTi Monitor (a web metrics service):

Mark Shuttleworth: DRM Doesn't Work

When one of the people who built a business on top of one of the only real commercial successes (SSL Encryption and Certificates) in encryption speaks, content owners should listen. Mark Shuttleworth has posted an article to his personal blog that lays out why DRM doesn't work. In fact, he's downright delighted to tell the music, movie and content industry that their business model simply cannot make it:

Paul Graham: Microsoft is Dead

Paul Graham, technologist and author recently released an essay on why Microsoft is dead. Dead? Yes, in the sense of losing relevance - they no longer define the standards the way they once did. Companies aren't afraid of competing with them. Why? According to Paul:

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