Mike Seidle ...notes from the road

Why is it that sometimes the splat of a business failure is louder than it's launch? Witness Wallop - a social network built to compete with the likes of MySpace and Facebook. Wallop was built and incubated by none other than Microsoft - and the first I've heard of it was it's tombstone page:

"Thank you for being part of the Wallop beta social-networking site," the message reads. "We really appreciate your feedback and support. The beta period will end on September 18th, 2008--after that date, you will no longer be able to access your account." -- CNet Article

So what's the lesson? Make the noise when you start, don't wait until it's too late.