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Influential Marketing Blog: The 4 Big Problems With Blog Metrics And How To Solve Them

The value of blogging is something that is very difficult to calculate.  Most of the problem comes from the transient nature of a blog (articles expire or get archived) content and the effect that RSS has on diffusing page views: it's very difficult to see who has read your article - especially when it's mixed into a post like I'm doing with Rohit Bhargava's blog right now. Lots of people have tried to find a solution to this, and reality is that it's almost impossible to measure content hosted by someone else."I've got lots of metrics that I can look at today, from my Technorati ranking to where my blog is on the Power150 list. I can check the number of comments I get, or look at the number of daily or monthly impressions. There are several big problems with any of these approaches ..."
Influential Marketing Blog: The 4 Big Problems With Blog Metrics And How To Solve Them
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