It’s easy: Fail to attract any attention. The best way to avoid attracting attention is usually to do nothing, or as close to nothing as you can.
There are two incontrovertible rules of marketing. Most companies fail at rule one.
When it comes to product design there is one thing you can do to cripple your product in the marketplace, destroy your brand, anger your favorite customers and even incite riots of angry ex-customers: Add the Suck Feature. Suck Features are very hard to define, especially prior to a product hitting the market, but you […]
Credit: xkcd I don’t know about you, but I get tired of using bad math to amp up an otherwise mundane value proposition. Yes, we know people are bad at math. That’s why states have lotteries (bad at math tax) to fund schools (that teach math). “Save 15%” sucks.” Save 15% or more” is more […]