I’m loving watching the online marketing universe’s collective head explode over “growth hackers”. Incidentally, here are six reasons you shouldn’t ever hire a growth hacker. Which sound about like six reasons you shouldn’t ever hire _________ kind of marketer.
There’s only two rules in marketing, and growth hackers have it figured out.
Often in business, we create bizarre organizations where sales we insulate stakeholders from the makers. Most of the time, it’s protecting the engineers from customers. Other times, it’s protecting sales or management from an in-house sausage factory where things just are a little more messy and little more scary than we would like them to be.
It’s easy: Fail to attract any attention. The best way to avoid attracting attention is usually to do nothing, or as close to nothing as you can.
Seth Godin is on to something with his latest post, “Why Lie?” Seth’s spends a lot of time dealing with what happens after a lost sale, when salespeople typically try to recover a deal by questioning the buyer’s decision. Seth is right about that situation, but the problem is deeper than Seth’s post indicates. People […]
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