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marketing

Why Growth Hackers are a Good Thing

January 6, 2017January 2, 2017 Mike Seidle Leave a comment marketing

I’m loving watching the online marketing universe’s collective head explode over “growth hackers”. Incidentally, here are six reasons you shouldn’t ever hire a growth hacker. Which sound about like six reasons you shouldn’t ever hire _________ kind of marketer.

There’s only two rules in marketing, and growth hackers have it figured out.

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The Two Layer Problem

January 29, 2015 Mike Seidle Leave a comment Blog, marketing, product, startups

Often in business, we create bizarre organizations where sales we insulate stakeholders from the makers. Most of the time, it’s protecting the engineers from customers. Other times, it’s protecting sales or management from an in-house sausage factory where things just are a little more messy and little more scary than we would like them to be.

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How to Fail at Marketing

September 24, 2014September 23, 2014 Mike Seidle Leave a comment Biz, Blog, marketing, Uncategorized

It’s easy: Fail to attract any attention. The best way to avoid attracting attention is usually to do nothing, or as close to nothing as you can.    

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The Two Rules of Marketing

September 22, 2014November 21, 2014 Mike Seidle 1 Comment Blog, marketing

There are two incontrovertible rules of marketing. Most companies fail at rule one.

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Stop Making People Lie

March 4, 2012 Mike Seidle Leave a comment Biz, Blog, marketing
Blue Gorilia with Huge Sale sign.

Seth Godin is on to something with his latest post, “Why Lie?”  Seth’s spends a lot of time dealing with what happens after a lost sale, when salespeople typically try to recover a deal by questioning the buyer’s decision.  Seth is right about that situation, but the problem is deeper than Seth’s post indicates. People […]

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