Why Growth Hackers are a Good Thing

I’m loving watching the online marketing universe’s collective head explode over “growth hackers”.

Incidentally, here are six reasons you shouldn’t ever hire a growth hacker. Which sound about like six reasons you shouldn’t ever hire _________ kind of marketer.

There’s only two rules in marketing, and growth hackers have it figured out.

Nothing is more fun than watching marketers get out marketed by other marketers. Reality is the growth hacker is just different kind of marketer. A quick scavenging mammal compared to a mighty, awesome dinosaur.  Sometimes you need a T-Rex. Other times, a couple hundred scrappy kangaroo rats. What works for your company is largely determined by your market.

In a few years, growth hacking will just be another service on the big agency line card… wait… it already is.

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